The Golden Ticket

I've been trying to get the new iPad since it first went on sale.  No luck.  It's like trying to find Wonka's golden ticket.  My friend, Jon, and I drove all over Orange County that weekend.  Sold out everywhere.  It's been the same since.  Fans lining up in the wee hours.  Oh well... I gave up and ordered it online.  Anyway... It just launched internationally to the same manic crowds.  People say Apple is just a status symbol - that we're "sheep", but maybe (just maybe) they make great products.  Kids didn't love Willy Wonka for the image; they loved the candy.  So do we.

Why just Apple, though?  Why can't other companies create this kind of buzz?